Digital Media Specialist

Interested applicants should send a cover letter and resume to timh@reconnectrondo.com.

RECONNECT RONDO ORGANIZATION OVERVIEW

ReConnect Rondo is leading a nationally recognized effort to revitalize a historic Black community divided by Interstate I-94 through a land bridge that will catalyze a vibrant African American cultural enterprise district in St. Paul, MN. As a community-based non-profit organization, RCR is spearheading a restorative development movement whose mission is to lead the effort to revitalize the Rondo community with a land bridge that reconnects Rondo and reignites a vibrant African American cultural enterprise district in St. Paul. It will accomplish this by engaging Minnesota leaders, social service organizations, schools, local businesses, and residents of the Rondo community to plan, develop, and self-manage a Rondo asset that supports a thriving community.

ABOUT THE POSITION

The role of Digital Media Specialist plays a critical role in supporting RCR’s mission to achieve its strategic marketing and communications goals. The Digital Media Specialist helps with digital media strategy, formulation, implementation, and monitoring across all platforms. The chosen applicant will be a storytelling-focused creative and, become a vital member of the RCR team and collaborate closely with the Marketing Communications Director.

SPECIFIC RESPONSIBILITIES INCLUDE:

STRATEGIC DIGITAL CONTENT:

• Collaborate closely with the Marketing Communications Director to create and implement ReConnect Rondo’s digital media strategy to align with its community and influencer outreach goals.
• Harness RCR’s ecosystem of allies, ambassadors, and subject matter experts to leverage their expertise and audience reach to grow and deepen the movement’s credibility, effectiveness, community, and national footprint.
• Generate, edit, publish, and share consistently engaging content on a consistent schedule, including original text, photos, videos, and news coverage content that drive key messages around regarding the mission and vision of RCR.
• Attend community engagement events as needed to capture content and support the Marketing Communications Director as needed
• Design various social graphics and posters for community events and promotions.
• Spearhead digital content development execution, from concept to delivery, working with the brand marketing agency and other partners to create a consistent flow of engaging and interesting digital content.

REPORTING & COLLABORATION:

• Provide Insight Reports: data and analytics, content interactions, demographics, reach, profile activity, impressions, comments, saves, shares, Ad Taps, goal tracking, and other appropriate measurements of the Digital Media progress.
• Manage, monitor and report social media listening through all channels and enhance a listen-learn-scale approach to proactively shaping the digital media program to ReConnect Rondo’s benefit.
• Collaborate with other teams to create an implementation plan that establishes a sustainable and consistent social media strategy.

REQUIRED EXPERIENCE:

• Minimum of 3 years or more of demonstrated and hands-on experience in digital media content management.
• Minimum of 2 years of experience creating social-first content, including short-form videos, graphics, gifs, etc.
• Minimum of 3 years of experience with graphic design, video production and copywriting, including InDesign, Canva, Photoshop, Final Cut, etc.
• Cultural competency as a demonstrated skill for communication and interactions across cultures.

KNOWLEDGE & SKILLS:

• Solid understanding of SEO, keyword research, and Google analytics.
• Extensive knowledge of online marketing channels.
• Reliable communication and writing skills.
• Ability to work independently
• Strong commitment to teamwork, collaboration, and communication.

PREFERENCES

• A BS degree in marketing, communications, graphic design or equivalent work experience
• Ongoing commitment to improving skills, acquiring new technical knowledge, and staying current in digital media creations.

COMPENSATION

• This is a full-time, exempt position
• Pay range is $60,000-$70,000
• In addition to competitive base pay, a full benefits package is offered, including health, dental, paid time off, and retirement account contributions.